Get to the point & repeatable research routine

About This Episode

"Stop telling stories and get to the point!" We also address a 5-step process you can use to conduct research regularly.

⤵ Scroll down to see LINKS related to or mentioned in this episode ⤵

Use pen and paper when you're stuck

  • Helps you be more productive and creative
  • Get away from your computer and try different tools

Stop telling stories and get to the point

  • Long stories aren't always a good thing!
  • The power of story is the biggest opportunity for businesses and content
  • People want to know the big idea and the main point
  • Stories are more persuasive when the main idea is FIRST
  • Michael Hague and Christopher Voguler talk about this in their classes
  • Include the conclusion FIRST
  • Add the backstory at the end

How to research

  • Find a book that you really like
  • Look at the references and get those books
  • Look at the references again
  • Rinse and Repeat!

Let's stay in touch

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