It's ALL about content

About This Episode

There's a right way to make content and a wrong way to make content. So much of what we deal with everyday is CONTENT and we need to work hard to make it the best it can be.

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How do you organize articles you want to read?

  • Choose a TRUSTED system
  • Put things there
  • Revisit your trusted place over and over

Notable quote: "Dig your well before your well before you're thirsty"

  • Find the stuff that will replenish your energy when you're feeling low

HOCs and LOCs

  1. Higher Order Concerns: Content, Organization, Design
  2. Lower Order Concerns: Paragraphs, Sentences, Word Choice
  • Figure out the big picture before focusing on the little details
  • Content is all about questions - what will REAL people be asking?
  • Questions have the power to call someone's attention to something specific
  • There IS such thing as a bad question
  • Good questions are SPECIFIC
  • Headings are good for people

Let's stay in touch

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Episode Host
Episode Details

June 24th, 2017

35 mins 30 secs

Download MP3 (82.5 MB)